Mahindra Racing
DESIGN & DEVELOPMENT
Mahindra Racing
DRIVEN BY DESIGN
CLIENT BRIEF
Mahindra Racing are Formula E competitors and wanted to encourage Formula E and design enthusiasts to showcase their creativity by submitting unique and innovative designs for their Formula E car via a web application. The idea was to generate buzz and engagement around the Formula E brand while tapping into the community’s passion for electric racing.
SOLUTION
We helped create the campaign by designing an engaging, user-friendly, fully responsive and intuitive web app interface that allowed participants to easily submit their designs while implementing robust security measures to protect participant data and ensure the integrity of the design entries.
We developed a secure and user-friendly panel management system, facilitating the smooth evaluation of submitted designs by our judging panel and engineered the web app to be scalable, ensuring optimal performance even during peak times.